![]() Shelf displays: Products can be placed on the shelves surrounding a checkout area or on shelves behind the counter. ![]() The types of displays that make the most effective use of counter space are: The display should fit the space without appearing overly complex or cluttered. The best retail counter displays are created with consideration for the limited amount of space available around the checkout area. What Types of Displays Work for a Checkout Counter Space? They are more likely to remember your display products because they will have more exposure to them while they wait in the checkout line. With a creative checkout counter display, customers will see your products right before they exit a store and even as they enter. Some customers frequently make last-minute purchases, and the store shelves nearest the exit are the perfect opportunity for them to browse for additional items while they wait in line. Many customers are impulse buyers who may purchase items out of aesthetic appeal or upon realizing they need the particular product. Customers associate the surrounding products with welcoming staff who put them in a positive mood. Cashiers are trained to greet customers, ask if they found everything they needed, compliment their buying choices and assist with any problems. It Promotes an Engaging ExperienceĬheckout counters are where customers interact the most with store staff. Placing products near a checkout station is also effective because: 1. This is one reason they are the ideal place for your products in any store. Why Promote Products at a Checkout Counter Space?Ĭheckout spaces are open areas of a store that paying customers always frequent before leaving. Tips for Optimizing Your Checkout Counter Space.What Types of Displays Work for a Checkout Counter Space?.Why Promote Products at a Checkout Counter Space?.Learn about the best ways to optimize a checkout space and convert more customers into loyal buyers below. How can you optimize a store’s counter space to sell more of your products? Customers who enter the line are already preparing to make purchases, leading to a prime opportunity for securing an additional sale. Checkout counters are a valuable area in the retail industry.
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